10 Podcasts SaaS Founders Should Actually Be Listening To

Author

Natalia Edde

Natalia spent 20+ years building marketing strategy and brand positioning, from a $34B FMCG retailer to luxury brands like Carlsberg and Remy Cointreau. Today, as Partner at Mindset, she advises founders and CMOs on GTM strategy and communications infrastructure that lands coverage in CNN, BBC, and the FT.

20VC, Lenny's Podcast, How I Built This. If you spend any time around startups, you surely know these. They are excellent, and you should listen to them. But they are not really SaaS podcasts. Most guests built companies in fintech, AI, consumer, or deep tech. The conversations are valuable for any founder, regardless of their business model.

Niche podcasts attract niche guests: founders working through the same pricing problems you have, investors who specialise in the stage or vertical you are targeting, and operators who have solved the exact churn issue sitting in your dashboard. They discuss real problems, not just polished success stories.

If you are building a SaaS company, here are ten podcasts worth your time, including several you probably haven't come across yet.

#1. The SaaS Podcast

Omer Khan has published over 500 episodes, almost all of them with founders at the $0-$5M ARR stage. That narrow focus is the point. Guests are not reflecting on their journey towards billion-dollar exits, they are operators solving customer acquisition, pricing, and retention problems in real time.

For early-stage SaaS founders, this is the most practically relevant show available. The conversations are dense and specific, and the archive is an unusually honest record of what early-stage SaaS actually looks like.

Best for: Early-stage founders, customer acquisition, product-market fit

#2. SaaStr Podcast

Jason Lemkin built SaaStr into the central community for SaaS operators, and this podcast is where many of those ideas get tested. The show covers revenue strategy, hiring, board dynamics, and GTM at growth stage, all through conversations with executives who have implemented these strategies at scale.

The podcast sits somewhere between niche and mainstream. It is more focused than a general business podcast, and at the same time, more senior than most founder interview shows. The SaaStr conference episodes in particular tend to surface candid conversations you won't find elsewhere.

Best for: Growth-stage SaaS, GTM strategy, revenue scaling

#3. EU VC

A podcast specifically for founders and investors operating in the European venture ecosystem. It covers funding dynamics, market entry, and the structural differences between building in Europe and building in the US. These topics rarely get in-depth coverage on American-dominated mainstream shows.

For European SaaS founders navigating investor conversations, regulatory environments, or cross-border expansion, this show provides unique context and valuable contacts.

Best for: European founders, VC relationships, cross-border strategy

Raw Ventures is a UK-based VC fund led by Managing Partner Victoria Palatnik. She is a 3x CEO who has built companies to $250M+ combined revenue, as well as an angel investor with 20+ portfolio companies and a 50%+ average return. To position Raw Ventures as the authority on European MediaTech investing, Mindset identified a specific content gap in EUVC's programming: the podcast had not covered MediaTech investment despite the sector being projected to reach $3 trillion by 2028. That gap became the pitch hook. The resulting episode covered the European MediaTech landscape, the return to trusted branded media, AI's role in media production, and where European investors are missing opportunities. This placed Victoria alongside two leading founders in the sector and helped her reach an audience of LPs, co-investors, and founders centred specifically around the European venture ecosystem.

#4. Churn FM

Virtually no mainstream podcast talks specifically about churn. Churn FM fills this gap. The show is built entirely around SaaS retention, including topics such as customer success, onboarding, pricing models, and strategies to keep customers who are considering leaving.

For SaaS founders, churn is often where growth stalls. Yet, in most shows, the topic is only covered superficially. This one goes deep, and if you’re looking for ways to improve your retention numbers, it is worth listening to.

Best for: Customer retention, SaaS metrics, customer success strategy

#5. Tech Talks Daily

In this podcast, Neil C. Hughes interviews technology leaders across enterprise software, B2B SaaS, and digital transformation, covering practical implementation topics that provide useful insights for founders selling to enterprise or building infrastructure products.

The guest mix spans founders, CTOs, and investors across a range of company stages. And instead of popularising founder mythology like other shows do, this one is grounded in the reality of being a day-to-day SaaS operator.

#6. Tank Talks

A Canadian venture-focused podcast that covers startup strategy, fundraising, and the always nuanced investor-founder relationship dynamics with more specificity than most. The guests tend to be at earlier stages than the shows dominating the US market, which makes the conversations more directly applicable.

For founders preparing for their first or second institutional round, the show provides a useful perspective on what investors actually consider when evaluating early-stage ventures

Best for: Fundraising, early-stage strategy, investor relations

#7. Making Billions with Ryan Miller

Ryan Miller's show focuses on private equity, venture capital, and alternative investments. For SaaS founders, the podcast can deepen their understanding of how institutional investors allocate capital, evaluate deals, and build their portfolios, as well as what metrics they consider critical to make investment decisions at different fund sizes.

In a nutshell: Less about founder inspiration, more about understanding the other side of the table.

Best for: Understanding investor mindset, fundraising preparation, capital strategy

Flint Capital is a Boston-based early-stage VC fund with ~$300M under management. The fund is ranked by Inc. Magazine as one of the most founder-friendly funds in the world. To build visibility with founders in Europe and Israel looking for a US market partner, Mindset placed partner Sergey Gribov on Making Billions and developed the full messaging strategy for his appearance, which covered Flint's investment thesis, its cross-border focus across the US, Israel, and Europe, a portfolio track record including a $4.5B unicorn, and Sergey's direct advice on how founders should evaluate investors before signing a term sheet. The episode reached an audience of founders and investors actively thinking about VC relationships, and gave Flint Capital a credible, long-form channel to articulate what "founder-friendly" actually means in practice, something a press release cannot do.

#8. The Bootstrapped Founder

Arvid Kahl built and sold a SaaS company without external funding, and the show documents the realities of that path. Topics include audience-building, pricing, product decisions, and the psychological pressures of building without a safety net.

For founders who are bootstrapped or considering it, this is one of the most honest records of what implementing this model actually requires.

Best for: Bootstrapped SaaS, audience-led growth, indie founders

#9. Matt Brown Show

A long-running show with a wide guest mix of global business leaders, investors, and founders. The conversations tend to be more strategic than tactical, and are useful for founders thinking about positioning, brand, and long-term company building rather than immediate growth levers.

The show has a significant international reach and features guests from multiple markets, moving the conversation beyond the widely-covered US startup ecosystems.

Best for: Global market positioning, leadership, strategic thinking

#10. Built For This

A founder-focused podcast covering the practical and personal realities of building a company. Guests tend to be at earlier stages, and conversations dive deep into the decisions, mistakes, and pivots that frequently shape a business.

For SaaS founders who want less of a polished narrative and more honest reflections on the building process, the show offers a different take than some of the institutional podcasts featured on this list.

Best for: Early-stage founders, product decisions, founder mindset

Yakov Filippenko is the founder of Intch, an AI-powered platform connecting businesses with part-time specialists. Mindset placed him on Built For This with a specific editorial angle: an honest account of failed products, major pivots, and what it was like to be ousted from his own company. He candidly shared what those experiences actually taught him about leadership and hiring. The compelling episode also covered founder resilience, the future of flexible work, and why great leaders hire people smarter than themselves, reaching an audience of builders at exactly the stage where those questions start to matter.