From strategy to execution, we deliver marketing and communications that drive measurable results.
Our international, women-led team combines cross-industry experience with deep local cultural insights, working as a committed partner focused on real business outcomes.
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Founder's statement
"I believe in the power of entrepreneurship and the importance of giving life to creative ideas and solutions that genuinely change people’s lives. Since my student years, I’ve been driven by a desire to share the stories of the brightest and most courageous minds, those who build products and services that drive progress and create transformation.
My name is Dina Mostovaya. I am the founder and CEO of Mindset, a marketing and communications agency for companies and brands scaling worldwide. Our work is rooted in one simple belief. Meaningful impact is built through clear thinking, responsible growth, and honest communication."
"I believe in the power of entrepreneurship and the importance of giving life to creative ideas and solutions that genuinely change people’s lives. Since my student years, I’ve been driven by a desire to share the stories of the brightest and most courageous minds, those who build products and services that drive progress and create transformation.
My name is Dina Mostovaya. I am the founder and CEO of Mindset, a marketing and communications agency for companies and brands scaling worldwide. Our work is rooted in one simple belief. Meaningful impact is built through clear thinking, responsible growth, and honest communication."
Dina Mostovaya • Founder & CEO
Our history
2010 – 2019
PR Consulting
Dina Mostovaya began her career in journalism, working at a city newspaper and local television station in Western Siberia, where she built a strong foundation in storytelling and media.
This early experience led to an internship at the global performance marketing agency Metia Group in London.
Over the next decade, Dina developed extensive expertise in PR and communications strategy, leading cross-border projects and working with international companies including Microsoft, eBay, Gett, and Target Global.
2020
Foundation
Mindset began as an independent consultancy founded by Dina Mostovaya, leveraging her background in journalism, PR, and communications strategy, as well as her experience working with global companies.
At this stage, Dina worked directly with founders and leadership teams, providing strategic communications, media relations, and positioning support for tech-driven companies.
2022
Business relocation to Spain
In early 2022, following Russia’s invasion of Ukraine, Mindset made a strategic decision to relocate its operations and establish a European base in Spain, retaining the core team and more than 80 percent of its clients.
This move ensured business continuity, alignment with international clients, and long-term operational stability.
At the same time, Natalia Edde joined as a business partner, strengthening the firm’s leadership and operational capacity.
2023
International expansion
After relocating, Mindset entered a new growth phase:
Expansion into key European markets, including Germany and France.
Active work with startups and venture capital funds in the UK, France, Germany, Spain, Switzerland, and Estonia.
Development of cross-border media relations and pan-European communications strategies.
2024
Business growth and market recognition
Mindset scaled both in revenue and impact:
We held the first events for our clients in local markets.
Led investor outreach campaigns for VC funds, supporting capital raising efforts
Launched several international campaigns with influencers.
Helped clients secure multi-million-dollar investments and strategic partnerships.
Started executing projects across LATAM and MENA.
As part of its next growth phase, Mindset began expanding its international team, including attracting talent and building partnerships in the United States, in order to support global clients.
2025
Launch of new products and services
In 2025, Mindset expanded beyond communications to include brand development, positioning, influencer marketing, and the creation of high-impact websites.
This marked a shift from a PR agency to a long-term strategic marketing & communications partner, supported by a new brand identity, refreshed positioning, and the launch of a new website.
2010 – 2019
PR Consulting
Dina Mostovaya began her career in journalism, working at a city newspaper and local television station in Western Siberia, where she built a strong foundation in storytelling and media.
This early experience led to an internship at the global performance marketing agency Metia Group in London.
Over the next decade, Dina developed extensive expertise in PR and communications strategy, leading cross-border projects and working with international companies including Microsoft, eBay, Gett, and Target Global.
2020
Foundation
Mindset began as an independent consultancy founded by Dina Mostovaya, leveraging her background in journalism, PR, and communications strategy, as well as her experience working with global companies.
At this stage, Dina worked directly with founders and leadership teams, providing strategic communications, media relations, and positioning support for tech-driven companies.
2022
Business relocation to Spain
In early 2022, following Russia’s invasion of Ukraine, Mindset made a strategic decision to relocate its operations and establish a European base in Spain, retaining the core team and more than 80 percent of its clients.
This move ensured business continuity, alignment with international clients, and long-term operational stability.
At the same time, Natalia Edde joined as a business partner, strengthening the firm’s leadership and operational capacity.
2023
International expansion
After relocating, Mindset entered a new growth phase:
Expansion into key European markets, including Germany and France
Active work with startups and venture capital funds in the UK, France, Germany, Spain, Switzerland, and Estonia
Development of cross-border media relations and pan-European communications strategies
2024
Business growth and market recognition
Mindset scaled both in revenue and impact:
Helped clients secure multi-million-dollar investments and strategic partnerships
Supported successful product launches and international market entries
Increased brand visibility for tech companies across top-tier European media
Started executing projects across LATAM and MENA
As part of its next growth phase, Mindset began expanding its international team, including attracting talent and building partnerships in the United States, in order to support global clients.
This growth earned us several industry accolades:
2025
Launch of new products and services
In 2025, Mindset expanded beyond communications to include brand development, positioning, influencer marketing, and the creation of high-impact websites.
This marked a shift from a PR agency to a long-term strategic marketing & communications partner, supported by a new brand identity, refreshed positioning, and the launch of a new website.
An international team
with local insight
With a strong cross-industry background spanning tech, FMCG, B2B, B2C, retail, luxury, lifestyle, and finance, we combine strategic thinking with practical execution. Our expertise is built on proven international cases across the US, UK, Europe, LATAM, and MENA, and powered by a shared mission, as well as by the responsibility and ambition to create meaningful, measurable impact for the brands we work with.
Dina is a global cultural and communications consultant with over 15 years of experience. She has been recognised with multiple international awards, including Best Woman in PR by Davos Communications Awards, PR Star Under 40 by Bulldog PR Awards, and the Gold Globee Business Award in the Women Helping Women category. She is a judge for The International Business Awards by Stevie Awards, as well as a regular international conference speaker, startup mentor, and published author.
Natalia is a strategic marketing leader with over 15 years of experience. As Partner and COO, she oversees the company’s operations across markets. Her expertise spans market research, brand building, product positioning, competitive strategy, and digital PR. She has been recognised with awards including Best Event Strategy by Silver Mercury and Best Digital Case by AdIndex.
Catalina Modirca
Senior PR Manager
Catalina Modirca is a senior PR and communications strategist with 9 years of experience. She began her career in luxury with brands like Fendi and Hermès before transitioning to tech. She works across deep tech, robotics, SaaS, fintech, health tech, travel tech, fashion tech, and venture capital, securing tier-1 global media coverage by transforming complex products into clear, compelling narratives through standout storytelling.
Ksenia Chudova
PR Manager
Ksenia is a PR manager with a decade of legal experience as a consultant and in-house counsel for corporations, tech startups, and investment funds. Her involvement with independent media — fundraising, expanding their visibility, and drawing attention to the issues they cover — sparked a strong interest in working with journalists and led to a role with a Berlin-based media project. Her legal background in research, analytical thinking, and writing now informs her work in PR. At Mindset, she focuses on VC, investment, and fintech.
Andriana Grevcova
PR Manager
Andriana Grevtsova is a PR and communications manager with more than 10 years of experience. She began her career working with several major universities, leading PR for educational programs and academic initiatives before transitioning into international tech and innovation projects. She works across deep tech, HR tech, AI tech, AR/VR, luxury brands, and green tech, securing tier-1 global media coverage by transforming complex ideas into clear and compelling narratives.
Marc Figuerola Delgado
PR Manager
Marc Figuerola Delgado is a Barcelona-based communications consultant with 15+ years of experience in PR and strategic storytelling for tech and fintech brands, mentoring startups on messaging, media, and international growth.
Dina is a global cultural and communications consultant with over 15 years of experience. She has been recognised with multiple international awards, including Best Woman in PR by Davos Communications Awards, PR Star Under 40 by Bulldog PR Awards, and the Gold Globee Business Award in the Women Helping Women category. She is a judge for The International Business Awards by Stevie Awards, as well as a regular international conference speaker, startup mentor, and published author.
Natalia is a strategic marketing leader with over 15 years of experience. As Partner and COO, she oversees the company’s operations across markets. Her expertise spans market research, brand building, product positioning, competitive strategy, and digital PR. She has been recognised with awards including Best Event Strategy by Silver Mercury and Best Digital Case by AdIndex.
Catalina Modirca
Senior PR Manager
Catalina Modirca is a senior PR and communications strategist with 9 years of experience. She began her career in luxury with brands like Fendi and Hermès before transitioning to tech. She works across deep tech, robotics, SaaS, fintech, health tech, travel tech, fashion tech, and venture capital, securing tier-1 global media coverage by transforming complex products into clear, compelling narratives through standout storytelling.
Ksenia Chudova
PR Manager
Ksenia is a PR manager with a decade of legal experience as a consultant and in-house counsel for corporations, tech startups, and investment funds. Her involvement with independent media — fundraising, expanding their visibility, and drawing attention to the issues they cover — sparked a strong interest in working with journalists and led to a role with a Berlin-based media project. Her legal background in research, analytical thinking, and writing now informs her work in PR. At Mindset, she focuses on VC, investment, and fintech.
Andriana Grevcova
PR Manager
Andriana Grevtsova is a PR and communications manager with more than 10 years of experience. She began her career working with several major universities, leading PR for educational programs and academic initiatives before transitioning into international tech and innovation projects. She works across deep tech, HR tech, AI tech, AR/VR, luxury brands, and green tech, securing tier-1 global media coverage by transforming complex ideas into clear and compelling narratives.
Marc Figuerola Delgado
PR Manager
Marc Figuerola Delgado is a Barcelona-based communications consultant with 15+ years of experience in PR and strategic storytelling for tech and fintech brands, mentoring startups on messaging, media, and international growth.
Advisory board
Our hand-picked advisory board includes high-level professionals in communications and media who support us in our mission to share stories about brave and brilliant entrepreneurs and their world-changing ideas. In addition to coaching Mindset Consulting's internal team, our advisory board assists the businesses we work with in expanding and growing globally.
We help companies shape how they are perceived and influence those who drive their success
We help companies shape how they are perceived and influence those who drive their success
We turn marketing and communications into a system that builds authority and drives world-changing influence. From positioning to execution, we combine strategy with hands-on delivery to ensure companies are not just visible but trusted and chosen by those who shape their success – creating measurable impact and sustainable growth.
High ethical standards
Honesty, openness, and direct communication with clients, colleagues, partners, and journalists.
Commitment
We act as a reliable partner not just to advise, but taking ownership, supporting execution, and remaining committed to outcomes.
Ambition
We take bold ideas seriously, embracing ambitious challenges while protecting business, regulatory, and reputational integrity.
Constant evolution
We embrace emerging technologies and market change, constantly refining our approach to better serve our clients.
Our approach
Systemic thinking
We work through a structured and transparent process — aligning planning, execution, and monitoring so clients always understand what we are doing and why.
Systemic thinking
We work through a structured and transparent process — aligning planning, execution, and monitoring so clients always understand what we are doing and why.
Outcome-driven execution
We aim to deliver more than expected, staying closely involved through execution and problem-solving to help our clients achieve measurable business results.
Outcome-driven execution
We aim to deliver more than expected, staying closely involved through execution and problem-solving to help our clients achieve measurable business results.
Big-picture perspective
We track market trends, economic context, and cultural dynamics, integrating them into strategies that are focused, effective, and relevant for our clients’ business goals.
Big-picture perspective
We track market trends, economic context, and cultural dynamics, integrating them into strategies that are focused, effective, and relevant for our clients’ business goals.
Lifelong-learning & growth
We value sustainability and innovation, and we are proud to collaborate with businesses shaping a more sustainable tomorrow.
Lifelong-learning & growth
We value sustainability and innovation, and we are proud to collaborate with businesses shaping a more sustainable tomorrow.
Cultural intelligence
We work with a deep understanding of local markets and cultural nuances. Our international perspective allows us to adapt our strategies effectively and create impact across geographies.
Cultural intelligence
We work with a deep understanding of local markets and cultural nuances. Our international perspective allows us to adapt our strategies effectively and create impact across geographies.
