To be successful, today’s businesses can’t exist in a vacuum, they must interact with their audience and stakeholders regularly. As a communications agency, we will assist you with the development of an integrated communication strategy in accordance with your company’s goals, as well as aligning your values with the current agenda and cultural specifics of the region. Our experts will create a sustainable 360 communication plan that would include deep market analysis, brand positioning, key messages for the target audience, full-service media relations, digital marketing programs, investor relations, crisis prediction management, and network building.
Full-Service Media Relations
Without a properly developed and executed media relationship strategy, even the most innovative and promising businesses can remain unknown. We focus on developing long-term relationships with renowned journalists in order to gain maximum coverage in top business and tech media outlets, like Forbes, Axios, WSJ, Financial Times, Bloomberg, TechCrunch, etc. We will provide your company speakers with media training and support and accompany them during interviews as a part of our media relations services. Press event hosting or press trips for influencers is something that many businesses can benefit from but do not know how to execute effectively. Whether you host press tours or business breakfasts, we manage all event stages, including concept development, pre-event planning, creating a guest list, invitations, and managing RSVPs.
Investment Public Relations
A successful PR strategy directly affects future funding. So, if you want to raise investment a year from now, it is important to build your brand’s communications strategy today. Being entrepreneurs ourselves, we know how to promote startups in a news space to attract the right investors and boost the credibility of your company, its founders, and the team. We create and execute the whole investment round PR campaign to gain the maximum positive coverage both before and after the deal.
Product launch campaigns
Crafting a successful PR strategy for a product launch requires more than just announcements and press releases. It requires a comprehensive story that will resonate with current trends and tackle the key pains of your target audience. At Mindset Consulting we develop a solid communication plan that not only establishes the credibility of your products but also enhances your brand awareness and generates new leads.
Crisis Communication Management
Companies can face a crisis for a variety of reasons, from the wrong positioning to unfavorable external circumstances beyond their control. The fulcrum of effective crisis management is prediction and preparation. We help companies to predict coming crises and to build a strategy to minimize business risks and losses. We will work with you to perform a deep, thorough audit of your business and determine any potential threats. Following this, we will develop a crisis management strategy and a coherent plan to ensure you are ready for any potential setback.
Executive Positioning & Personal Brand Development
If you want to boost your company image, it is not only important to manage your business' reputation carefully, but that of the executive team too. We create high-profile personal brands for founders and executives through publishing thought leadership content, social media content, arranging media coverage, speaking engagements, and interviews in media and podcasts. An established, strong personal brand helps to identify and deliver your business and career goals, company mission, values, and vision to expand your professional network and open new opportunities.
Storytelling, Content Production & Copywriting
Effective content marketing is crucial for increasing your brand awareness, proving your team expertise, and engaging customers. We will help you find your company’s voice and position yourself as a thought leader in your field through various channels such as social media, blogs, newsletters, and podcasts.
Community Relations Services
The key to managing your reputation is establishing and maintaining mutually beneficial relationships with your customers. We will guide you on how to build credibility with your target audience, grow the business and craft a best-fit community engagement concept by developing an effective execution strategy, content creation, distribution, and collaboration with other brands.
Effective corporate communication is crucial for an established business with a global workforce. It plays a vital role in engaging and sharing information with your employees, clients, and prospects, leading to sustainable business growth. Our expertise lies in developing strategic corporate PR strategies that enable companies to engage credibly with customers and stakeholders, ultimately driving success.
Executive Search Services
Hiring the right people is one of the most important tasks for a startup. With deep talent acquisition expertise and an extensive media and communications network, our executive search consultants will help you to hire the best-fit PR and marketing professionals. We will conduct an initial selection of candidates, arrange interviews, and assist with the onboarding process for your new hires.
Elevator Pitch Consulting
Preparing a presentable and captivating pitch deck for investors can be a challenging task. We'll help you to craft a powerful and compelling case for your next round of funding. We work on designing your pitch deck, preparing your data and drafting necessary content, as well as providing strategic advice on your fundraising strategy, financial modeling, and projections.
Social Media and Digital Marketing
Through an integrated marketing strategy, we will help you to gain better online visibility, drive traffic to your website, generate leads and harness the power of community. As a full-service communications agency, we synchronize our PR and marketing teams’ efforts to build a digital PR strategy with high-quality brand mentions and backlinks to help you connect with new audiences and potential customers in the digital world. Our experienced team will help to bring profitability and build brand recognition through SEO and link-building campaigns, PPC campaigns, social media management, online reputation management tools, email marketing and web design and development.