To mark the launch of Mindset Consulting in Madrid, PRNoticias.com has interviewed founder and CEO Dina Mostovaya to talk about startup growth as well as the challenges and opportunities of working in the Spanish and international markets.
When asked about the three main things a startup should do to turn an idea into a business, Dina explains how important it is that founders recognize where their skills and expertise lie so that they can apply them to the most appropriate project. She also states the importance of fully grasping the market problem they are trying to solve and knowing what makes their approach competitively different from everyone else in the field. With this information, founders can create a global and structured vision for the company.
The interview also covers a timeline for startup growth, noting that a project’s development depends directly on the founders’ experience. For people working on their first startup, making concrete plans can be quite difficult. The company’s growth may turn out to be fast and unpredictable, and the founder must be prepared.
Listeners will also learn what role PR and marketing plays in startup growth and hear some recommendations on preparing a startup for an exit.
When asked about success stories that could serve as inspiration for those who want to grow and become more visible, Dina names Spanish startup KOA Health and Berlin-based startup We Do Solar, a Mindset Consulting client.
The full Spanish interview can be found here.