Building awareness for a $1.35B deeptech unicorn

About

XPANCEO is a Dubai-based deep tech unicorn valued at $1.35 billion, developing next-generation computing through an invisible, weightless smart contact lens.

Objectives

Build strong international awareness and visibility among investors, partners, and market stakeholders
Position XPANCEO as a market leader and expand market share
Increase long-term brand equity

Strategy & Execution

Developed a clear and compelling narrative and storytelling approach that made complex technology accessible to a broad audience and engaging for Tier-1 media
Executed sustained media relations across the US, Europe and the Middle East, focusing on Tier-1 business, technology, and innovation publications
Secured organic, non-paid editorial coverage through news announcements, expert commentary, and feature stories
Built and strengthened the personal brands of founders and executives to increase company visibility and media coverage, including through strategic participation in awards, rankings, and industry recognition initiatives

Results

Share of voice increased by 45% over two years
550+ organic media publications across global markets, 27% in Tier-1 outlets
Coverage in leading global media such as Bloomberg, Business Insider, Forbes, The National, The Next Web, Inc. Arabia, TechCrunch, La Repubblica, XR Today, Associated Press, Fortune, TechRadar, Fast Company, Interesting Engineering, Zawya, and others
19+ international awards and recognitions