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Cross-continental influencer and media campaign for a business messenger

Cross-continental influencer and media campaign for a business messenger

About

Respond.io is a Kuala Lumpur-based AI-powered customer conversation platform trusted by over 10,000 companies to drive conversation-led growth.

Respond.io is a Kuala Lumpur-based AI-powered customer conversation platform trusted by over 10,000 companies to drive conversation-led growth.

Objectives

  • Announce and amplify the TikTok × Respond collaboration

  • Secure high-quality media coverage across APAC, MENA, and LATAM

  • Generate organic influencer content on LinkedIn and TikTok

  • Build trust and visibility among relevant professional audiences

Strategy & Execution

  • Developed the TikTok × Respond announcement narrative and press release

  • Built a targeted media list with region-specific angles for coverage

  • Led journalist outreach and managed media communications across markets

  • Designed and executed an influencer strategy to extend announcement reach

  • Developed and approved a curated influencer shortlist with the client

  • Prioritized LinkedIn as the primary influencer channel, with additional TikTok placements

  • Managed influencer outreach, negotiations, and content coordination

  • Ensured alignment on messaging, formats, and publishing timelines across all partners

Results

  • Successfully secured 8 LinkedIn and 2 TikTok influencer posts, meeting all campaign objectives

  • Collaborated with influencers with a total reach of 370K+

  • Delivered 44 media publications, exceeding KPIs by 340%

  • Maintained full delivery despite extended timelines

  • Strengthened platform credibility through endorsements from trusted industry voices

Client

Respond

Geography

Malaysia, Singapore, Mexico, Argentina, Europe, India, UAE

Service

Influencer Marketing