Attracting high-potential MediaTech startups via proactive outreach for VC fund

Attracting high-potential MediaTech startups via proactive outreach for VC fund

About

Raw Ventures is a London-based venture house built for founders, innovators, and early-stage businesses with the potential to reshape entire industries.

Raw Ventures is a London-based venture house built for founders, innovators, and early-stage businesses with the potential to reshape entire industries.

Objectives

  • Expand the startup application funnel through targeted outbound sourcing

  • Engage high-potential media tech startups through proactive outbound outreach

  • Re-engage startups from previous years that had not applied

Strategy & Execution

  • Compiled a curated database of 1,050+ new startups aligned with program selection criteria

  • Conducted direct, value-driven outbound outreach with clear program positioning

  • Reactivated 1,800+ startups from historical databases that had not previously applied

  • Implemented a scalable outreach system with segmentation, standardized messaging, and response tracking

Results

  • Reached 2,900+ startups through targeted LinkedIn outreach

  • Secured 330 qualified startup submissions

  • Outperformed KPI targets by 30%

  • Built a large, competitive applicant pool, enabling a higher-quality selection process

Client

Raw Ventures

Geography

Europe, Asia, the U.S., UK, LATAM

Service

Investor Outreach