About
Objectives
Define new business positioning and propose a repositioning strategy
Develop a unified brand identity
Create a clear communications framework
Strategy & Execution
Conducted market and competitive analysis
Assessed positioning and reputational risks in collaboration with legal advisors
Developed a multi-layered brand architecture at the core
Integrated all departments and investment clusters into a unified organizational structure
Defined key messages for all business directions
Created a 12-month marketing strategy
Results
Designed a new visual brand identity
Designed and developed a new, modern, technology-driven website
Established clear and scalable positioning as an investment group
Unified communication system across all business units
Modern visual identity and digital presence aligned with investment and technology focus
Strong platform for growth, partnerships, and investment attraction
Client
Raw Ventures
Geography
Europe, UK
Service
Brand Strategy