Collaboration with niche business influencers for a leading paytech company

About

Mellow (formerly Solar Staff) is a Limassol-based HR platform that enables companies to seamlessly collaborate with contractors and integrate them into  their day-to-day workflows.

Objectives

Build brand awareness among HR specialists, HR leaders, and HR-focused founders
Reach a highly engaged, trustworthy HR audience through credible opinion leaders
Secure authentic, value-driven influencer content

Strategy & Execution

Conducted HR-focused influencer research across LinkedIn and relevant platforms
Identified and engaged a trusted HR opinion leader with strong industry presence and credibility
Led influencer communication, concept alignment, and topic development
Developed and coordinated materials for an HR-focused book review
Managed a transparent review process, including content approvals and revisions, while acknowledging the influencer’s commitment to honest, unbiased feedback
Secured content distribution across the influencer’s social channels and website

Results

Delivered authentic, credibility-driven content trusted by the HR community
Published influencer content across multiple platforms, including LinkedIn, Facebook and the influencer’s website
Established a repeatable influencer collaboration framework for future HR-focused campaigns
Boosted visibility among HR professionals, which resulted in 27 organic HR media publications