Full-cycle event and marketing campaign for a flagship MediaTech conference in Barcelona

About

An international conference organized by London-based venture house Raw Ventures that brings together startup founders, investors, and decision-makers from across the media and tech industries.

Objectives

Provide comprehensive event management, marketing, and PR support
Drive startup lead generation to support campaign participation
Launch an integrated offline and online media campaign to support the event

Strategy & Execution

Designed and executed an integrated event marketing strategy combining PR, media outreach, speaker promotion, and organic social amplification
Led startup scouting and promotion, managing outreach and visibility for event submissions
Coordinated media partnerships and journalist engagement, ensuring attendance, coverage, and post-event follow-ups
Managed end-to-end event storytelling, including speaker announcements, jury highlights, winner narratives, and partnership news
Supported on-site and post-event management, amplifying content from guests, panelists, and winners to extend reach and engagement
Supported full event organization, from venue scouting to coordination of all services, including photography, hosting, music, guest management, and partner relations

Results

Ensured guest attendance, speaker and panelist coordination, and adherence to the project timeline
Built a database of 2,000+ relevant startups, with 30% participating in the campaign
Confirmed Mike Butcher (formerly TechCrunch) as the official host for the 2025 event
59+ organic, non-paid media placements, including 3 Tier-1 outlets: EU VС Mundo Deportivo, MSN
Posts by guests and panelists following the event generated a total reach of 475K and consistently positive sentiment