Strengthening global visibility for a British robotics company

About

Humanoid is a London-based AI and robotics company with a team of 180+ experts from Apple, Tesla, Google, Boston Dynamics, Sanctuary AI, and Nvidia, empowering humanity by building the most reliable, helpful, and safe humanoid robots.

Objectives

Build strong international awareness and visibility
Establish thought leadership for the founding and C-level team
Define brand positioning and position Humanoid as a market leader
Enable strategic partnerships through high-quality media validation

Strategy & Execution

Developed a clear and differentiated media narrative
Led proactive international media relations, prioritizing tier-1 business, tech, and engineering outlets
Orchestrated high-profile product and milestone announcements, including the unveiling of the company’s first industrial robot
Expanded PR activity through founder commentary, interviews, and op-eds on AI, robotics adoption, and workforce transformation
Ensured sustained visibility across earned media, news cycles, and organic social amplification

Results

Brand share of voice increased by 4% from May 2025 to October 2025
370+ organic, non-paid publications in English-speaking media including Reuters, Forbes, The Next Web, Yahoo Finance, Yahoo Tech, Yahoo UK, IEEE Spectrum, The Telegraph, Euronews, Economic Times, Zawya, and others
160+ organic social media publications driven by earned media coverage
2 op-eds secured in tier-1 media, strengthening the founder’s thought leadership and the investor narrative