About
Objectives
Build strong international brand awareness in global media
Establish the founder as a recognized voice in luxury travel trends
Strengthen brand positioning in the luxury travel market
Support HR and partner brand development through media visibility
Strategy & Execution
Developed a focused media narrative around emerging luxury travel trends and Globe7’s invitation-only model
Led proactive outreach to tier-1 global business and lifestyle media
Positioned the founder as an industry expert through interviews, commentary, and feature stories
Amplified earned media through social media and thought-leadership content
Results
The client was featured on the front page of the European print edition of the Financial Times
The founder was invited to comment during a CNN live prime-time broadcast
The founder was featured as a guest commentator on BBC Radio
60+ organic, non-paid publications in leading international media, including Forbes, Business Insider, Daily Mail, Financial Times, The Wall Street Journal
Within three months, secured 15 tier-1 publications without any company news announcements
40+ publications featuring the founder now dominate Google search results, strengthening brand credibility and authority
Over three months, Instagram followers increased by 35%
Starting from a zero-base account, social media generated 23K+ impressions, grew to 600+ followers, and produced 540+ engagements
Two LinkedIn posts surpassed 5,000 impressions
Client
Globe7
Geography
Europe, UK
Service
Public & Media Relations