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Supporting a new investment round for an AgTech startup through an international PR campaign

Supporting a new investment round for an AgTech startup through an international PR campaign

About

FlyFeed is a Tallinn-based agtech startup producing insect protein and fat from black soldier flies for animal feed and pet food.

FlyFeed is a Tallinn-based agtech startup producing insect protein and fat from black soldier flies for animal feed and pet food.

Objectives

  • Support the company launch

  • Build awareness and visibility within the investor community

  • Strengthen the HR brand

  • Establish founder and executive thought leadership

Strategy & Execution

  • Crafted a strong sustainability-led narrative

  • Executed proactive media relations across targeted markets, focusing on agtech, sustainability, and business outlets

  • Secured high-impact feature stories and expert commentary on insect protein adoption

  • Positioned the founder for industry recognition, councils, and speaking opportunities

  • Amplified earned coverage through organic social media and thought leadership content

Results

  • $10M+ in pre-contracts signed with leading EU companies and $3M raised 

  • Brand share of voice increased by 6% within 8 months

  • Coverage in outlets including TechCrunch, Euronews, The Next Web, EU-Startups, Flipboard, TechTimes, PitchBook, ABC News Spain, and others

  • Founder appointed as a Forbes Council member, reinforcing executive credibility

  • Lectures and public talks secured at Aarhus University, Harper Adams University, and the Insects as Food and Feed Conference

Client

FlyFeed

Geography

Europe, U.S., Vietnam

Service

Public & Media Relations