Targeted LP acquisition through strategic outreach for a Boston-based VC fund

About

Flint Capital is a Boston-based venture capital fund managing $380M+ in assets and backing 70+ companies across the United States, Israel, and Europe.

Objectives

Identify and engage qualified LPs to secure introductions to Flint Capital’s potential investors
Drive interest by targeting the most relevant family offices, funds of funds, and institutional investors, opening warm, strategic conversations to support capital commitments

Strategy & Execution

Designed and executed a tailored LP outreach program with segmented messaging for family offices, institutional LPs, and funds of funds
Built a structured 6–8 touchpoint outreach cadence over 3–4 weeks, combining email and LinkedIn to build familiarity and strategic alignment
Developed a narrative-driven approach, introducing first the fund’s track record, followed by portfolio examples, sector synergies, and value-add proof points
Avoided early hard sells by layering credibility and relevance across touchpoints
Compiled an initial list of potential LPs, with over 90% validated through due diligence
Reached over 60% of validated LP targets within two calendar weeks via email and LinkedIn

Results

2.5% of contacted LPs progressed to introductory calls
80% of positive responses came from LinkedIn, confirming higher effectiveness vs. email
10.7% total response rate across combined email and LinkedIn outreach